Creative economy
The rapidly growing creative sector contributes over 5% to Kenya's GDP. It is driven by a young, highly talented, and digitally savvy population. Opportunities for growth and investment include sports, music, and cultural heritage centers.
Sector snapshot
5%
GDP contribution
15%
Growth (2023 - 2024)
$3.8Bn
Market size
75%
Digitally native youth population
Send us an email Strategic opportunities for growth and investment in Kenya include
Growing demand for skills improvement
Potential opportunities include film schools, design academies, and animation and coding bootcamps
Active players
Rapidly expanding entertainment market
Opportunities include studios and co-working spaces, and film, music, and game production
Active players
Investment is needed to meet content distribution needs
Strategic opportunities include film and streaming platforms, festivals and exhibitions, and e-commerce
Active players
$143Mn
Government budget dedicated to sport sector
60k
Seater Talanta Stadium, which was recently built
11
Gold medals in Paris 2024 Olympics
Large sport-savvy youth creating demand across numerous sports
Potential opportunities include sports academies (athletics, football, rugby), specialized sports medicine and rehabilitation centers, sports tourism ventures like high-altitude training camps, and infrastructure projects focused on the development and modernization of stadiums and arenas
Active players
