Tourism
Tourism is the heart of Kenya’s economy, sustaining over 1.7Mn jobs in 2024 as the country hosted more than 2.4Mn international guests. Invest in diverse opportunities including hotels and lodges, ecotourism facilities, conference facilities, and tour operations.
Sector snapshot
8%
GDP contribution
1.7Mn
Jobs supported
$5Bn
Revenue projected (2025)
15%
International tourists growth
10%
In domestic (2023-2024)
2.4Mn
International visitors (2024)
Send us an email Strategic opportunities within Kenya’s tourism sector include
7.7%
Growth in bed capacity in 2024
Over 900 accredited hotels with 45k+ rooms
Key opportunities for investment include hotels, resorts, eco-camps, and game lodges
Active players
2.3%
Growth in international conferences
7.4%
Growth in delegates in 2024
Growing demand for meeting and conference facilities with 12k+ conferences hosted in 2024
Major opportunities for growth: conference facilities and event planning and logistics
Active players
Latest tourism opportunities
Kisumu convention centre
Kisumu convention centre is currently 85% completed, designed to be a comprehensive hub for events and recreation
